Did you know?

• An estimated 2.3 trillion text messages will be sent in 2008?

• 2.4 billion people worldwide use SMS text messaging – over double the number of email users on the internet?

• Within the next four years, over half of the top 50 North American brands are expected to spend between 5-25% of their overall budgets on mobile marketing efforts?

• Mobile phone SMS text messaging reached nearly 100 billion in revenues in 2007 (That’s more than movie box office, music and video game sales combined)?

Text messaging is the hottest communication vehicle today, especially with the under-30 generation (Gen Y), and its only getting bigger. (increasing by 90% in a single year). But texting is a valuable marketing and informational tool for any industry. (Click here to see how GZAM works with specific industries). Whether you work in retail, media, real estate, education or the nightlife/restaurant industry, text services are quickly become a necessary resource and a powerful new way to retain customers, generate leads, and keep your clients, members, or staff informed.

Here’s a quick glossary of terms and how GZAM can help you become more textually active:

SMS: Short Message Service: SMS is a communications protocol allows users to exchange messages between mobile phone devices. 74% of all mobile phone subscribers worldwide are sending and receiving text messages.
GZAM offers you both the power of text-to-screen services and our shared and dedicated short code numbers to create mobile marketing campaigns with immediate tracking, relevant and timely messaging, and powerful interactivity.

Short Codes: Short codes are four or five digit numbers that allow users to dial in through their cell phones and send messages, participate in contests or surveys, provide feedback, etc.
With our dedicated short code options, GZAM can design the perfect mobile marketing campaign for your location or business.

Texting: the common term for the sending of “short” (160 characters or fewer, including spaces) text messages from mobile phones using the Short Message Service (SMS). Because of the “short” length of these messages, text enthusiasts often create acronyms to standardize text speak or “lingo.” For example:

• 2nite = tonight
• ttyl = talk to you later
• imo = in my opinion
• l8r = later
• aeap = as early as possible
• b4uki = before you know it

check out www.netlingo.com for the largest list of SMS acronyms.

With GZAM you can be sure that your mobile marketing campaign is relevant, engaging and has the impact you want and need.

Text-To-Screen: Using a specific short code (shared or dedicated), users in a music venue, restaurant, bar, or retail establishment can send SMS messages to the GZAM online texting system and broadcast live onto the video monitors in the location. Text-to-screen services allow users to interact with one another via SMS, participate in surveys, contests, quizzes, etc. keeping customers engaged for extended periods of time and generating greater sales.

Ready to become more textually active? Give us a call today.